Social Media Revisited
User Generated Content as a Social Innovation for eInclusion; In: Social Innovation and Social Media: Papers from the 2011 ICWSM Workshop
The paper raises the question whether Web 2.0 can be seen
as a technological or a social innovation and describes interdependencies between these two phenomena. The paper argues that the core innovation of Web 2.0 is the communication of "user generated content" as a new social routine, which is largely congruent with the definition of "Web 2.0" in the communication science discourse (which the authors speak for).
The authors distinguish between a technological
and a social layer of this innovation. The concrete usage by
a broad and heterogeneous audience of the different technologies
is seen as the main driver for the spread of web 2.0
and the paradigmatic changes it exerts on numerous fields
of life. While technology is seen as a "catalyst", the innovation
itself (user generated content) is considered a social
one. In a final step, the paper describes the usage of social
media in the field of adult learning and the way web 2.0
based learning principles can contribute to social inclusion.
In "telecentres", social media have started to prove their potential
as easy-to-use applications for activating and integrating
target groups with low ICT skills into the "digital society".
Bibliographische Angaben:
Kaletka, Christoph; Kopp, Ralf; Pelka, Bastian:
Social Media Revisited
User Generated Content as a Social Innovation for eInclusion; In: Social Innovation and Social Media: Papers from the 2011 ICWSM Workshop;
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